Tools for car dealers to succeed with digital marketing

If you have been struggling with getting your social media or digital marketing campaign off the ground it could be the tools your are or are not using. Today well detail some of the “must have” tools to keep in your arsenal as well as good places to get them.


Kodak Zi8 Camcorder

Kodak Zi8 HD Camcorder

Video is a key component to any social media or digital marketing strategy. It is visually engaging and can increase the time spent on your website or other digital assets. You can’t simply take a video with your mobile phone and upload it to YouTube or post it on your website and expect much in the way of results. It needs to have a certain level of professionalism as well as be a quality recording. To create great, affordable videos you should consider the following tools:

Camera: A good quality camera like the Kodak Zi8 will do wonders for your videos. It is an HD Camcorder but, the key to this little baby is it has an external microphone input. This will greatly improve audio which is another key part to a great video. We picked ours up from for about 80.


Audio Technica Model ATR-3350

Microphone: You will need a decent lavalier microphone to go with that nice camcorder. This is one from Audio Technica that only costs about $20, again we picked ours up from This is the model ATR-3350 it has a clip, windscreen and is a mono microphone which is fine for most any videos an auto dealer will be producing. It also comes with the battery that is required. It is also very nice because the ‘can’ is made of metal and overall seems to be built very well. We might also mention it comes with a lifetime warranty!

Efficient Posting

The best way to get all of your posting done efficiently is to have the right tools. There are two main tools that we use and regularly recommend to our clients. Those are an iPhone and Hootsuite. One is a piece of hardware the other is an extremely powerful piece of software. Here’s what you need to know about both:


iPhone 4

iPhone: There is no point in explaining what this device is or how cool it is. What you do need to know is that there are specific applications you can get for FREE to greatly increase your speed with which you can get content pushed out to many websites at once. Almost all of the social media sites have applications readily available. Facebook, Twitter, Google+, Pinterest, Tumblr, Flickr and Instagram just to name a few. Get your dealership to purchase an iPhone and make it’s sole purpose for taking photos and posting to various media sites. Explore all the various applications available and if you are still having trouble, give us a call. That’s what we specialize in! Personal training, in your dealership to make your campaign successful. (Sorry about that shameless plug, this is our blog after all LOL)

hootsuite logoHootSuite: This is a very powerful tool for you to have at your fingertips. This single piece of software only costs $5.99 a month to manage 100’s of social media sites all at one time, from single dashboard. It can seem daunting at first but, we can help you set up and optimize your dashboard. One of the key features that is really helpful is that you can schedule posts in advance. This allows you to dedicate a certain time to set up many, many posts and have the software send them out when and to what places you want. You can also include photos and format the post according to where they are going. For instance, with google+ you can surround text with *astericks* to make the bold. Hootsuite will allow the formatting to stay intact. The same goes for #hashtags and many others. If you haven’t checked out Hootsuite you should now!

So now you know what tools you will need to take great videos, photos and greatly improve your efficiency at getting great content out to your social media sites and more. If you have any questions or have found other great tools please let us know in the comments below, we would love to hear from you.

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