Week 2: developing your online brand

  • Determine your brand personality
    • Don’t try to be something you’re not
    • Play to your strengths
    • Be authentic
    • Having a defined personality will help you make good decisions about what to post in social networks
    • Your brand will evolve over time. What you think it is today may be different than what it becomes five years from now.
  • Create a strategy
    • What are your over-arching goals for your business?
    • Where are you today?
    • Where would you like to be in 3, 6, 9, 12 months from now?
    • How will you know if you’re successful?
      • What metrics will you use to determine if you’re successful?
  • Identify your target audience and where do they spend their time online
    • What kind of people are they?
    • Are they old, young, professional?
    • What are they interested in outside of your specialty?
    • Survey your existing clients using tools like Survey Monkey  to find out where they spend their time online.
    • Use tools like My Best Segment by Nielsen
  • Identify topics where you want to become an expert (an influencer)
    • What do you know?
  • Develop a schedule
    • Can be daily, weekly, bi-weekly, etc. as long as it’s workable for you
    • Set topics and dates for when you will talk about them
    • Start setting aside a set period to write and to plan
    • By setting aside a block of time, it becomes habit which makes it easier to do
  • This is all but a small piece to creating a full marketing plan. If you’re interested in developing a marketing plan, feel free to download this template
  • Next week – Search Engines
    • Recommended reading:
      • The History of Search Engines – http://www.wordstream.com/articles/internet-search-engines-history
      • How Google Works – http://ppcblog.com/how-google-works/
      • Search Engine Land – http://searchengineland.com/

Leave a Reply

Your email address will not be published. Required fields are marked *